To browse Academia. Due to their enormous impact on stakeholders and the entire community, both academics and practitioners have been giving closer attention to societal marketing initiatives recently. In the context of Afghanistan's Islamic banking sector, this study investigates the relationship between societal marketing and corporate reputation. The purpose of this study is to see if the Islamic Bank of Afghanistan's IBA societal marketing activities help to improve the bank's Troll Face Poker Face Hate among stakeholders and the community or if they want to increase profits. The findings of empirical research are given, as well as the implications of the findings. Today, there are social media networks where the internet has come to an end. Thanks to these networks, which have an extraordinary potential from the promotion and marketing of cities and destinations, businesses, people and brands are trying to promote themselves and present them to people's taste. Compared to conventional promotional tools, social media brings many advantages such Troll Face Poker Face Hate cost and time advantage. In this study was conducted to determine the power of social media in the branding of cities. Method: Systematic review method was used for this analysis. When the methods of the studies are examined, it is seen that the studies are mostly designed according to qualitative research methods. As a result of this research, guiding suggestions for tourism and destination marketers have been developed. On behalf of the organizing committee, we plan to organize the conference every two years in the future. This is the first time we organize the conference so we are very pleased to welcome all participants. İzmir International Conference on Technology and Social Sciences Proceedings book is a publication designed to disseminate developments and new trends in the quantitative and theoretical research of issues technology in Social Sciences. Full papers included in this book have been accepted by evaluation by the peer-review evaluation process. We hope that this special book will lead to further research about technology in social sciences. We would like to thank many reviewers for their help and the authors for submitting their research studies. Özet Turizm sektörünün en önemli özelliklerinden birisi, esnek bir yapıya sahip olmasıdır. Sektörün kırılgan bir yapıya sahip olması, gerek iç, gerekse dış kaynaklı yaşanabilecek olaylardan çok kolay bir şekilde etkilenebilir olmasına neden olmaktadır. Turizm sektörünün sahip olduğu bu kırılgan yapısı turizm işletmeleri açısından dönem dönem belirsizliğe ve hatta krizlerin yaşanmasına kadar etki edebilmektedir. Kriz yönetimi, muhtemel kriz olasılıklarının değerlendirilmesi ve örgütün krizleri en az kayıpla atlatabilmesi için gerekli olan önlemlerin alınması ve uygulanması sürecidir. Bu bağlamda, COVID salgını da tüm dünyayı olumsuz yönde etkileyen ve birçok ülkede hayatın durma noktasına gelmesine sebep olan bir kriz olarak yorumlanmaktadır. Bu krizin etkileri birçok sektörde ve endüstride olduğu gibi turizmde de yoğun olarak hissedilmiştir. Bu sebeple, çalışmada yerli ve yabancı Troll Face Poker Face Hate dikkate alınarak literatür tarama tekniği kapsamında ikincil verilerle değerlendirme yapılmıştır. Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi, Öz "Yeni Normal" kavramı COVID pandemi süreciyle beraber insanların ayak uydurmak zorunda kaldıkları yeni koşulların bütününü ifade etmektedir. Pandemi sürecinde ortaya çıkan hastalık bulaşma riskinden kaçınmak için iş hayatı, eğitim-öğretim faaliyetleri, sosyal etkileşim gibi fiziksel insan etkileşimiyle gerçekleşen eylemler "uzaktan" parantezine alınmak zorunda kalmıştır. Şüphesiz işletmelerin pazarlama faaliyetleri de tüketiciler de bu süreçten paylarına düşeni almıştır. Özellikle sosyal mesafe ve izolasyondan kaynaklı olarak perakende alışveriş noktalarından uzaklaşan tüketiciler "temassız" alışverişe yönelerek çevrimiçi mecralardan ihtiyaçlarını giderme yoluna yönelmek zorunda kalmıştır. Her ne kadar pandeminin geçici bir süreç olduğu yetkili merciler tarafından ifade edilse de etkilerinin kalıcı olacağı anlaşılmaktadır. Bu kalıcı etkilerden birinin de tüketicilerin dijital pazarlama uygulamalarına olan yönelimi olacağı düşünülebilir. Bu çalışmada, işletmelerin tüketici istek ve ihtiyaçlarına cevap verebilmeleri için başvurmaları gereken dijital dönüşüm süreci ve stratejik dijital pazarlama uygulamaları değerlendirilmektedir. Activities such as education, business life, and social interaction, which require physical interaction, became distant. Undoubtfully, both marketing activities and consumers got their share from that situation. Consumers have to fulfill their needs from online sellers instead of physical retail stores because of the social distance and isolation precautions. Although authorities announced that the pandemic is a temporal condition, it is understood that the impacts will be permanent. One of these permanent impacts will be the consumers' online shopping orientation. This research is investigating the digital transformation processes and digital marketing practices with a strategic perspective. The COVID pandemic, which is increasing its impact in the world and in Turkey, has caused unpredictable wounds in the tourism industry as well as in many industries. In general, terms, tourism activities have come to a standstill all over the world. This study has been done on accommodation enterprises, which are at an important point in the tourism industry, and it is aimed to emphasize the importance of digital marketing for accommodation enterprises during the pandemic period. Afterwards, the effects of the COVID pandemic on tourism and the importance of digital marketing for accommodation businesses in this period were emphasized. What is the importance of digital marketing for accommodation businesses during the COVID pandemic? The question was determined as a research question in accordance with the purposes of the research.
CEO Proceedings Book
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